With the continuing evolution of Internet and wireless technologies, the use of mobile devices has become essential in promoting business products and services. Digital marketing expert Jeannette Kocsis aptly describes mobile as "the right way to communicate specific offers."
New and multimedia gadgets such as cellular phones, smartphones (like Blackberry), tablet personal computers (PCs), and laptops have provided companies easier access to potential and existing clients who can choose to ignore, accept, or give feedback in response to commercial offers. Both parties have become users of technologies that comprise what Tero Ojanperรค in The Future of Wireless Communications (n.d.) refers to as "information society" where data can be retrieved (and sent) "wherever they are...will likely lead to social changes."
